Privacy Policy

Introduction

BC Parks Foundation ("Foundation" or "We") respect your privacy and are committed to protecting it by complying with this policy.

This policy describes:

• How we collect, use, disclose, and protect the personal information of our website users ("you").
• The types of information we may collect from you or that you may provide when you visit the website www.bcconservationfund.ca (our "Website").
• Our practices for collecting, using, maintaining, protecting, and disclosing that information.

We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

Privacy laws in Canada generally define "personal information" as any information about an identifiable individual. Personal information does not include business contact information, including your name, title, or business contact information.

This policy applies to information we collect, use, or disclose about you:

• On this Website.
• In email, text, and other electronic messages between you and this Website.
• Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.

The Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies.

This policy does not apply to information that:

• We collect offline or through any other means.
• You provide to or is collected by any third party (including our affiliates and subsidiaries).

Please read this policy carefully to understand our policies and practices for collecting, processing, and storing your information. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you indicate that you understand, accept, and consent to the practices described in this policy.

Information We Collect About You

We collect and use several types of information from and about you, including:

• Personal information that can directly or indirectly identify you, such as your name, mailing address, e-mail address, telephone number, IP address, and billing information.
• Non-personal information that does not directly identify you, such as aggregated statistics or demographic data.
• Technical information about your login, browser type, operating system, and usage details.
• Website interaction details such as pages visited, time spent, and clickstream data.

How We Collect Information About You

We collect information in the following ways:

• Direct interactions — when you provide it by filling in forms or corresponding with us.
• User contributions — information you post or submit for public display.
• Automated technologies — information collected through cookies, web beacons, and tracking technologies.
• Third parties — information provided by our business partners or public sources.

Information You Provide to Us

The information we collect directly from you may include:

• Information provided via forms (e.g., registration, subscriptions, contests, or problem reports).
• Records and copies of correspondence, including email addresses.
• Survey responses for research purposes.
• Transaction and order details, including financial information when necessary.
• Search queries on the Website.

Your User Contributions are posted at your own risk. We cannot control the actions of other users and do not guarantee that unauthorized persons will not view your contributions.

Information We Collect Through Cookies and Other Automatic Data Collection Technologies

As you navigate our Website, we may use cookies and similar technologies to collect information such as:

• Details of your visits (traffic data, location data, logs, and accessed resources).
• Information about your computer and internet connection (IP address, browser, operating system).
• Behavioral tracking data across third-party websites and services.

For more information or to opt out of tailored advertising, visit the Digital Advertising Alliance of Canada Opt-Out Tool.

This data helps us improve our Website by:

• Estimating audience size and usage trends.
• Storing user preferences for a customized experience.
• Speeding up searches.
• Recognizing returning users.

Data Collection Technologies

• Cookies: Small files stored on your device. You can refuse cookies via browser settings, but this may limit functionality.
• Flash Cookies: Used for enhanced features; managed separately from browser cookies.
• Web Beacons: Small electronic files used to track engagement and performance.

Third-Party Use of Cookies and Tracking Technologies

Some Website content and ads may be served by third parties (e.g., ad networks and analytics providers). These entities may:

• Use cookies or web beacons to track user behavior.
• Collect and associate data with personal information.
• Deliver targeted advertising based on browsing habits.

You can manage ad preferences using opt-out tools provided by the Digital Advertising Alliance of Canada or the Network Advertising Initiative. Opting out removes personalized targeting but does not eliminate ads entirely.

We do not control third-party tracking. For questions about specific advertisements, contact the provider directly.