Greg Malpass grew up in Nelson BC and went to Simon Fraser University. He founded Traction on Demand, a Burnaby-based cloud technology consultancy and software development firm. For several years Traction was ranked as one of the continent’s fastest growing technology companies, moving from 20 to 100 to 800 to over 2000 employees. Greg developed an innovative way of structuring the organization to handle growth, serve clients, and attract/retain productive employees. His commitment to workplace culture and community landed Traction on Demand on Canada’s Top 10 Best Places to Work list for multiple years. Additionally, Traction was regularly listed in Deloitte’s Best Managed Companies in Canada, including as a finalist for top spot. Individually, Greg has been recognized for both his innovative leadership and expertise in cloud computing and data. Business in Vancouver named him one of the Top Forty Under 40, and awarded him with CEO of the Year for several years. Greg and his wife Michelle set up Traction for Good to support charitable organizations during Traction on Demand’s busy growth years. Greg also opened an office in Nelson to support rural community economies.
